The US wine market is literally overflowing with great product. A buyer’s paradise, where tremendous value can be had, especially if you know where and how to look and aren’t shy about asking for a great deal!
The following 5 tips should earn you value-hound status before you can say “Charge it!” Just make sure you have enough room in your home for all the sweet deals you’re gonna sniff out!
TIP #1 – SECOND LABELS
Most premier wine makers have what they call second labels. The idea is similar in concept to clothing designer second labels i.e. Armani / Armani Exchange.
The big difference however, is that these premier winemakers produce these second labels themselves, applying the same winemaking principles, methods and quality assurance that went into their premier first-label wines, whereas in the fashion industry second labels are likely farmed out under lesser production standards to other manufactures in favor of quantity not quality.
The upshot for us, the consumer, is an excellent wine at an affordable price. Great deals and quality wines can be had from second labels such as 90 + Cellars (buying surplus wines from anonymous premier wineries and in turn rebranding them), Allegrini Palazzo della Torre (second label for Allegrini Amarone Classico, Catena Malbec (second label for Catena Malbec Adrianna)
TIP #2 – SHOP AT WAREHOUSE CLUBS
I love warehouse clubs, like Costco. They’re are always great deals to be had and some interesting varietals from all over the world. Granted, the individual selection may not be as vast as a large retail wine store, but the deals available certainly make up for it! Don’t have a membership? No problem, go with a friend as a guest.
TIP #3 – TAKE ADVANTAGE OF RETAIL SALES
Most large retailers designate a day per week, or month to place certain inventory on sale. Here you could grab savings of 15% per bottle if the pickings are good.
TIP #4 – SEEK OUT BIN END SELECTIONS
Bin end selections are generally bottles of wine that a retailer was not able to sell. Now this doesn’t mean that these wines are no good, it could be anything, from a damaged label, to the arrival of a new vintage. Generally, always a great find! If it’s not prominently displayed in a store – ask!
TIP #5 BUY BY THE CASE AND NOT THE BOTTLE
May sound a bit daunting if you’ve never done this, but do the math and you’ll see that it just makes sense – particularly if you’re a weekly wine drinker.
Most wine retailers will even let you mix the case (can’t beat that for variety). Generally, going by the case as opposed to the bottle will save you around 10-15%. If a retailer is not offering a discount on a case, don’t by shy – ask for it!